Curls and Texture U

The beauty industry's most committed consumers have been its most overlooked. The women who spend the most, invest the most, and ask the most of their hair care have been handed the fewest educated professionals to serve them.

Drive down any main road in America and you will see a blowdry bar, a balayage salon, a Supercuts, a Great Clips. You may see a braiding salon. What you will rarely see is a salon built for curly and textured hair. And in the neighborhoods where those women live, the salons that exist are offering keratin, extensions, and balayage to a community that needs something else entirely. The stylists are there. The clients are there. The education never arrived.

That is not an oversight. It is a pattern. And it is the pattern that Curls and Texture U exists to break.

CATU is a professional education platform dedicated to the full spectrum of curly, coily, and highly textured hair. Founded by Latecia Hankerson, a second generation stylist, a legacy educator, and a professional who has inhabited every level of this industry, CATU was built to give stylists what cosmetology school did not. The knowledge, the standard, and the confidence to serve every client who walks through their door with precision, care, and authority.

Sassoon built a global standard. Redken built a global standard. MoroccanOil built a global standard. None of them built it for her. That changes here.

The education platform that the salon industry was never willing to build.

Latecia Hankerson wearing a black dress, appears to be speaking or listening during an interview or an event. A camera on a tripod and a person are visible in the background.

As seen on Tampa Bay News 28,

Enterview

Book cover titled "Matted Hair to Reset: The Road to Healing" by Laticia Hankerson. Features side profile of a woman with natural curly hair and gold crown accessories, against a beige textured background.

A compassionate guide to understanding what’s really happening beneath the tangles, and how to begin again with gentle, professional guidance.